I turn account research into relevant sales conversations.
Experienced sales professional with a practical focus on prospecting, lead generation, CRM, customer acquisition and outbound business development.
Experienced in sales.
Built for modern teams.
I bring 8+ years of sales experience across roofing and construction, FMCG and insurance, strengthened by hands-on training in Apollo, HubSpot and Salesforce.
RESEARCH
Identify ICP-fit accounts, decision-makers and useful buying or growth signals.
RELEVANCE
Turn research into a plausible problem hypothesis and personalized outreach.
DISCIPLINE
Structure follow-ups, qualification and CRM next actions so opportunities stay visible.
A simple process.
Better sales thinking.
“A signal is a reason to investigate — not permission to invent a pain point.”
The Optimism Company
case study.
FROM A GROWTH SIGNAL TO A RELEVANT CONVERSATION
The company showed a rapid-growth signal. I researched a contact in technical operations and customer care and built an outreach hypothesis around the possibility that scaling could increase technical-support and infrastructure complexity.
THE OUTREACH APPROACH
Start with the observable growth signal. Ask how technical support and IT infrastructure are managed today. Then position external support as a possible way to reduce operational burden — without pretending the prospect has a problem that has not been confirmed.
What I bring to a sales team.
LEAD GENERATION
Prospecting, account filtering, lead-list building and verified contact research.
SALES SUPPORT
Customer information, follow-up, pipeline visibility, sales administration and CRM discipline.
BUSINESS DEVELOPMENT
Customer acquisition, relationship building, opportunity identification and outbound communication.
Evidence from my sales career.
100+ CUSTOMERS
New customers acquired at RuDon Roofing while maintaining customer satisfaction above 90%.
35% SALES GROWTH
Annual roofing sales increased through targeted marketing and customer acquisition strategies.
30% ABOVE TARGET
Consistently exceeded annual sales targets at Enterprise Life Insurance.